Who will buy .paris or .hotel ?

Source: 
De Tijd

Companies can apply for their own TLD starting August 2011. ‘This is certainly worth it if you consider it from a marketing point of view’, says Flip Petillon, partner at Crowell & Moring, a law firm specialised in that matter.

The applicant must present both a business and a technical plan. Getting access to a critical part of the internet infrastructure requires you to have the expertise for it. But the fact is that most companies will have to partner with back end registry operators that have proven to know their business. In Belgium one of those players is Sensirius.

Read the full article (in Dutch)